Digital culture is a new and complex concept. Digital advances are increasingly interacting with the world of culture and the arts, leading to a convergence of technologies, media and information and shaping communication modes. The new possibilities offered by the digital technologies -namely, global connectivity and the emergence of new networks- challenge our traditional understanding of culture and make it necessary for us to take on the board the concept of a digital culture. This article views digital culture as a new social system that determines experiences and opportunities for the citizens of today. Digital technologies and the networked environment have introduced new practices, opportunities and threats, and the culture sector needs to find appropriate ways for operating in this new reality.