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Reading: Avatar = Pinocchio 2.0 or “The end of the Society of the Spectacle”

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Avatar = Pinocchio 2.0 or “The end of the Society of the Spectacle”

Author:

Derrick de Kerckhove

Universitat de Toronto
About Derrick

Director del Programa McLuhan de Cultura y Tecnología

Profesor del Departamento de Francés de la Universidad de Toronto

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Abstract

The article analyses the concept that deems the film Avatar part of a shared and objective imaginary, and an allegory for the struggle between good and evil. Alongside this analysis, there is a review of recent films in the history of cinema that have handled these issues, analogising the avatar as a reinvention of Pinocchio for the electronic age. Likewise, there is analysis of the new participatory experience for audiences provided by 3D technology, and of the new virtual reality through platforms such as Second Life.

DOI: http://doi.org/10.7238/d.v0i12.916
How to Cite: de Kerckhove, D., (2010). Avatar = Pinocchio 2.0 or “The end of the Society of the Spectacle”. Digithum. (12). DOI: http://doi.org/10.7238/d.v0i12.916
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Published on 27 Maig 2010.
Peer Reviewed

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